Wednesday, March 23, 2016

f(x) Amber talks about her upcoming single 'BORDERS'

Following the release of the music video teaser yesterday, f(x)'s Amber is now here to talk about her upcoming single titled 'Borders'.

It really wasn't an easy journey and here's more about it as revealed by Amber~



"Before the song is released there are a couple things I'd like to share. This song took me a lot of courage to write because I was always apprehensive of the subject it talked about. I've been doing this job for a long time and right now I speak not as Amber of f(x) nor "celebrity" Amber, but just Amber. Just plain, simple, human Amber. "Borders" is more than a song; no glamorous concepts, no "trying to be cool." Its a raw and real story about reality. Its shares, not only about my personal experiences but of people very close to me. Everyone involved in this project- the producers, my team DPR, the actors, to the staff- were people specifically chosen as they have never given up on me and believed in my vision. For that, I want to thank them for making this possible for me. When you guys listen to "Borders", there is just one thing i wish everyone could take from it: NEVER give up on yourself. There is always hope in the midst of this dark, demanding world. In the end, live for those that did not get the chance to and just keep fighting. Always, thank you you guys. You guys made it possible."

"Lemme introduce the family [1/2]:

Song by Amber J. Liu & VO3E (Leon, Jayeon, Pit)
This started two years ago with me and Leon. We probably spent months on this track, changing and redoing things over and over, so we just left it for a good year and a half. It just wasn’t perfect. But with the talent of the rest of VO3E: Jayeon and Pit, we finished the version you are about to hear.

Music Video by DPR
Director: Amber J. Liu
Producer: Scott
PA: Jungmoo
So excited to finally be working with the team. Rome has spent the last year and a half teaching me how to shoot, edit, and visualize things. This time with Scott’s and Rome’s blessing, they let me take the reigns this time. It being my first time directing by myself, I thought I was nervous but i actually had a blast, especially having the team with me. Guess all the preparation paid off?? We worked day and night from planning, then shooting, and editing. We’re all really excited to show you guys what we made. DPR!!!"

"Lemme introduce the family [2/2]:

Photography: Riley Tollett
Make up: Hyemi Yoo
Hair: Sunju Choi
Styling: Jihyang Choi
These girls put up with so much dealing me haha. They know me best and have always listened to my crazy ideas. So glad to have them beside me.

I didn’t chose my actors based on their skill or experience. I chose them because they were just genuine, kind- hearted people. That is something you can’t “act”. Good work you guys.  “Borders” was just this story in my head two years ago. I wanna thank everyone who made it possible for me to bring it to life. Borders releases Friday!"

f(x) Amber's 'BORDERS' will be released on March 25.

Amber's Instagram


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