Kim TaeYeon for W Korea x D'Alba

In a beautiful collaboration, TaeYeon, W Korea, and D'Alba present a stunning pictorial and video, highlighting the importance of sun care. The photos showcase TaeYeon's radiant and flawless complexion, emphasizing the brand's commitment to protecting skin even from indoor UV exposure. Her effortless elegance and genuine charm are captured in a series of sun-kissed shots, making the campaign both beautiful and relatable.

The accompanying video offers a personal look into TaeYeon’s travel essentials. She charmingly insists on sunscreen as a non-negotiable final step in her routine and reveals her travel-sized massage gun for pre-show stretching and vocal cord care. This mix of playful and practical insights makes the content relatable, showing a glimpse into her disciplined self-care routine.

This collaboration successfully merges high fashion with an authentic approach to beauty and wellness. TaeYeon’s sincerity and "obsessed" dedication to health shine through, reinforcing the message that meticulous self-care is key. The campaign is a captivating blend of aspirational style and personal insight, encouraging viewers to prioritize their own well-being with a nod to TaeYeon's meticulous routine.